about


	about In a world of interactive overkill and shrinking attention spans, it is critical for businesses to create marketing materials that suit today’s reality … to utilize the power of short, fast-paced, attention-grabbing videos … to get their messages across, to introduce their ideas, and explain their technologies… and then, to leverage the instant interconnectedness of social networks to enjoy the viral exposure enabled by the ‘State of Now’. It’s not surprising that videos are today’s most popular and most successful marketing tools – image videos, product videos, training videos, videos for exhibitions and conferences, for websites… they are accepted and expected… and they work! Meeting the needs of businesses of all types and sizes, WHITErabbit is a unique mix of professionals who have joined forces to provide end-to-end visual solutions of the highest quality, delivering technically advanced and powerfully designed visual content… from concept development to post-production… for corporate IDs, trade shows and product demos. Founders - Amit Eisen and Nir Bakai - blend their extensive, high-level expertise - from diverse corners of the visual world, enabling surprising solutions and exceptional results.

	THE FOUNDERS Amit Eisen, CEO graduated from the prestigious Pratt Institute in New York with a degree in Interactive Design. He has More than a decade of experience in managing and producing complex multimedia projects. Amit was the Art Director for Fox News Digital Media in New York, managed the Interactive Department of Disk-In Pro (content for visitor centers, museums and exhibitions), established AVS studio (content for exhibitions and events) and managed Balora studio (characterization and user interfaces design). Nir Bakai, Creative Director graduated from Israel’s distinguished Bezalel Academy of Art and Design with a degree in Design. has a decade of experience in creative manager roles in the area of TV broadcasts, including extensive work in ads and promos. Nir worked as an art director at Garvity, was the Art Director and animator at Primus (promos for cable TV), and was the Creative Director at JCS Commercial Department, a leading TV production company. Articles "themarker" May 2010 our CLIENTs WHITErabbit’s customers enjoy close, ongoing personal contact throughout every project.