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WHITErabbit was honored to be selected by Disk-In Pro to join the Expo team headed by architect Haim Dotan,
the chief designer of Israel’s national Pavilion at Expo 2010, Shanghai, May-October.
WHITErabbit was assigned responsibility for post-production of the cutting-edge multimedia show representing
the State of Israel - which is being presented in the Pavilion’s Hall of Innovation, focusing on this year’s theme “Better City, Better Life”. Tasked with bringing the country’s message to life, and touching the hearts and minds of visitors from every corner of the globe, WHITErabbit’s complex challenge included propelling the sophisticated visual message across a vast physical space covering a 50m x 6m screen, in 9000 pixel resolution. Utilizing 7 projectors perfectly synchronized with 150 personal screens, the presentation combines a visually breathtaking 8-minute video with majestic displays of light and powerful sound tracks, compellingly conveying the story of Israel’s technological achievements, through an unforgettable 360° multimedia experience.
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